Marketing Fantasy -III – Brand of BABA’s

Are you bored of Indo Pak war discussion? Are you bored of crazy start up stories? Are you bored of your usual fantasy? Here I present you marketing fantasy. Digital revolution, start ups now a boring topic …whats your guess , whats going to be next ? Who is going to rule the Market? Cricketer […]

So you think you can whatsapp?

India’s favorite instant messaging app which many small & medium entrepreneur’s use to keep their customer engaged is now will be use by industry giants. Brian Acton and Jan Koum, with little more than 30 employees and no outside investments, are making millions of dollars annually. Their text messaging app, “WhatsApp” (top most popular app […]

What’s your Marketing fantasy ?

I was wondering actually all these days what could be my next article. Last weekend I had an opportunity to interact with young MBA mind of “MARC “college. As a guest lecture my topic was to talk about on healthcare marketing. The discussion went on to healthcare marketing evolution, 20 / 30 years back nobody […]

Stage of Startup

The entrepreneurial journey-Entrepreneurs are the mythic heroes of our economy. We relish retelling the stories of superstar entrepreneurs such as Steve Jobs, Biz Stone, and Debbi Fields. But are they typical? Most new businesses stay small and don’t change the world (at least, not all by themselves).In a word, new business founders are looking for […]