The debate between lives and livelihood continues while India battles COVID 19 pandemic with an extended lockdown. While the reports from various sources indicate partial ease on this month-long lockdown on May 3rd, the question also remains will the government take this crucial step for the sake of nations falling GDP rate or will give […]
What i always believe “ marketing is soul of any business “ . Soul never dies body does , there are many business is no more in the market but still we remember their services, brand & a strong presence in our mind. This article will focus on low budget marketing, yet effective .Every business […]
If you happen to be a startup owner baffled by the mere mention of GST scratching your head in wild bewilderment, here’s an attempt to break it down for you. 18 percent rise from 15 percent earlier on to produce results with slightly smaller budgets. However, in the long run, brands will try to negotiate […]
Are you bored of Indo Pak war discussion? Are you bored of crazy start up stories? Are you bored of your usual fantasy? Here I present you marketing fantasy. Digital revolution, start ups now a boring topic …whats your guess , whats going to be next ? Who is going to rule the Market? Cricketer […]
WhatsApp is India’s favorite instant messaging app which many small & medium entrepreneurs use to keep their customers engaged is now will be used by industry giants. Brian Acton and Jan Koum, with little more than 30 employees and no outside investments, are making millions of dollars annually. Their text messaging app, “WhatsApp” (the top […]
Thank you for support & encouragement for marketing fantasy -1 that inspired me to write the next series of it. This one won’t be on any industry as such, thought of playing the fantasy with products available in market. While scratching my head to get an idea what could be my marketing fantasy product. One […]
I was wondering actually all these days what could be my next article. Last weekend I had an opportunity to interact with young MBA mind of “MARC “college. As a guest lecture my topic was to talk about on healthcare marketing. The discussion went on to healthcare marketing evolution, 20 / 30 years back nobody […]
They say “goddess lakshmi & Saraswati never comes together to a person”. When you have great ideas your wallet doesn’t support it to make it reality & likewise if you have fat wallet you might not have best brain to use it. In modern world investors & entrepreneurs can be called as Lakshmi & saraswati […]
The entrepreneurial journey-Entrepreneurs are the mythic heroes of our economy. We relish retelling the stories of superstar entrepreneurs such as Steve Jobs, Biz Stone, and Debbi Fields. But are they typical? Most new businesses stay small and don’t change the world (at least, not all by themselves).In a word, new business founders are looking for […]
